We most often promote the usage of Qualitative Research Methods before the Quantitative Stage, making sure we provide an in-depth understanding of the researched topic. We identify problems and opportunities, pose probing questions that aim to understand consumers as people pinpointing behaviour not lightly seen in a direct data collection. Using best fitted Qualitative Research Methods, we deep dive into the core of the researched topic, discovering its quintessence, highlighting attitudes, feelings, associations, triggers, causes, and reasons, describing customer journeys and detailing processes.
Power-rocketing research projects with an initial Qualitative Stage will provide stand-alone compelling human-centred insights and a strong base to initiate an exhaustive Quantitative Research Phase.
Quantitative research is the best way to validate your plan and provide you with confidence in your actions. We exploit well-grounded quantitative research methods to provide customized research solutions for our clients' unique business needs. With an exceptional understanding of the questions to ask and people to talk to, we make sure the data we collect will provide actionable insights, supporting smart decision-making. Our 14 years of expertise in market research, teamed up with a great understanding of our client's business and information base are the catalysts bound to ensure the delivery of compelling insights that help maximize our clients' business value and help overcome business challenges.
Designed independently so as not to increase your budget.