The FMCG market high dynamic makes it essential to own and integrate with current and relevant data sources. The Catchment Area Study FMCG PLUS is one of the most significant sources of competitive advantage, integrating modules of crucial importance and sustaining strategic management with agenda determined by insights. A data-driven sphere of influence management will draw in customers as a result of efficient targeting based on precise data collected at the PoS.
Our agency collects data at cluster / street / number level, providing ready for integration results with GEO view available. Catchment analysis empowers you with the ability to allocate resources in a planned manner. At the same time, customer profile analysis enables you to concentrate on your most profitable segments, while providing a clear image of your competitors.

Market research in the future will be less about the past or the present, and more about predicting the future. Client profiling must go beyond demographics to explain and predict behaviour as emotions move the world and the consumers. Spotting emotional triggers can modify consumer behaviour. With a great understanding of questions to ask and people to talk to, we blend qualitative and quantitative research methods to get a clear picture of your consumers' lifestyle. While generations have common points, each considers themselves a unique individual, building emotion-based behaviour that prevails at the core of the decisions they make and the relations they create. Our agency provides partners with a deep understanding of transgenerational customer behaviour and lifestyle, sustaining business planning, and active strategic development.