We'd first like to know your company, services, market positioning and competitors. Is important us to get familiar with your work, marketing vision and results. We moderate a two-hour workshop with your team in which we learn what worked for you, what you implemented in the past, expected and obtained results and the direction you want to take. We also strive to get a clear image of your competitors, customer profile, target and faced business challenges.
Provided with materials on how you communicate with your users / clients, we analyse the direction and how consistent your company is in its visual and verbal identity. With an in-depth competitor analysis, we evaluate if and how your brand fits the gaps in the market and answers the needs of your users / customer. With the desk research insights built together with your team, connected with all available data sources, we analyse the need for re-creating your verbal and visual identity. Your new visual identity must tell a story following your brand story that can be a strong trigger for users and customers to make a purchase, growing your consumer pool.
Your brand, if properly understood and carefully managed, is perhaps your company's most valuable asset. It is the key to accelerating growth and profitability and building long-term value. Differentiation is critical and the key driver of positioning success. The brand must be unique vs competitive offerings. Customers must find the brand appealing. If not, the brand won't make it into the consideration set, regardless of how differentiated or credible it is. We evaluate your brand image and provide a set of recommendations that may include rebranding.
We believe in simplicity yet high functionality designs. With compelling content, the user experience on your website must be one that triggers shopping and at the same time, turns your users into advocates. We design eye-catching responsive Bootstrap 4 websites built and optimised on UX Research, providing your customers with an intuitive, friendly on-site experience.
BICEED integrates with accessible and useful, cost-efficient external platforms that make work easy. Allow your employees to do what they do best while enjoying the benefits of automation, bots and social media management. In a final workshop, we present your employees with the tools and way of work with the platforms, built so you can get better results and provide seamless interactions with your users / customers.
Our dedicated team is here for you! With all our services you get Free Customer Support for the first 30 days till your employees get familiar with the platform, so we make sure you handle well and take advantage of all your new tools.